* a joint press release from the CPSC and the company;

* targeted distribution of the press release;

* a dedicated toll-free number and/or fax number for consumers to call to respond to the recall notice;

* information on company Internet sites;

* a video press release to complement the written press release;

* a national news conference and/or television or radio announcements;

* direct notice to consumers known to have the product, identified through registration cards, sales records, catalog orders, or other means;

* notices to distributors, dealers, sales representatives, retailers, service personnel, installers, and other persons who may have handled or been involved with the product;

* purchase of mailing lists of populations likely to use the product;

* paid notices via television and/or radio;

* paid notices in national newspapers and/or magazines to reach targeted users of the product;

* paid notices through local or regional media;

* incentives such as money, gifts, premiums, or coupons to encourage consumers to return the product;

* point-of-purchase posters;

* notices in product catalogs, newsletters, and other marketing materials;

* posters for display at locations where users are likely to visit, such as stores, medical clinics, pediatricians' offices, day care centers, repair shops, equipment rental locations, etc.;

* notices to repair/parts shops;

* service bulletins;

* notices included with product replacement parts/accessories;

* notices to day care centers; and/or

* notices to thrift stores.

Note that all proposed recall notices must be approved in advance by the CPSC.

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